Luxembourg Franchise Spotlight : Meet our newest member: Maestri della Pasta

LuxFF is delighted to welcome Maestri della Pasta to Luxembourg's franchise community. Already open and thriving at Belval, this Italian fast-casual concept is backed by United Franchise Group and has ambitious plans for the Greater Region. We sat down with the team to find out what makes them different. In a few words, what is Maestri della Pasta? Maestri della Pasta isn't a restaurant coasting on its Italian name. It's a highly efficient system built around a single, everyday staple — a plate of pasta — reimagined as a dish you can genuinely enjoy every day. What makes the concept stand out? The Maestri system is built around real customer needs and current eating trends, resting on years of research into ingredients from Italy — the only cuisine in the world recognized by UNESCO. 10 reasons Maestri stands out: One brand 5 years of research and development 10 shapes of pasta, owned production 12 crafted signature sauces 120 menu-matrix combinations 100% Italian-sourced ingredients 4.8★ Google Business rating Over 730,000 meals served A proven blueprint for a hungry market Low risk, high yield, massive taste Suitable for single or multi-unit owners. Five reasons to invest Real proof, not projections — 6 years of verified financial history, accounts deposited with RCS Luxembourg, €1.56M revenue, profitable since 2021. Not a startup — a proven business ready to scale. A €1.70M technology moat — a proprietary IQF system competitors can't replicate: chef-free, 90-second artisanal pasta at scale, keeping every store consistently profitable. UFG global infrastructure — United Franchise Group brings 1,400+ locations of expertise: site selection, training, legal, supply chain, all institutional-grade. Two compounding revenue streams — company-owned stores generate direct EBITDA, franchises generate royalty income on partners' capital. Both grow together, compounding returns over 5 years. The timing is now — fast-casual is growing at a 5–7% CAGR, and Maestri is a first mover in authentic Italian pasta globally. The Belval store has been profitable from day one. Why Luxembourg and the Greater Region? Luxembourg is multicultural and cosmopolitan, strategically placed at the heart of Europe for logistics — but it also has some of the highest real estate and labor costs in the world. That challenge became the catalyst for the Maestri model: eliminating heavy fixed costs like a traditional chef, and replacing them with a fully controlled supply chain from ingredient selection to production, import, and finally the customer's plate. What's next? The growth plan runs on two engines and one network: 20 owned stores + 42 franchises = a 62-unit network by 2030. Engine 1 — 15 new owned stores (company-owned expansion) 4 existing stores (2025), proven and profitable +1 store Y1 → +2 Y2 → +3 Y3 → +5 Y4 → +5 Y5 20 total company-owned stores by 2030 €225,000 average investment per store · €3.6M total CapEx over 5 years 8% year-over-year growth on existing stores Engine 2 — 42 new franchise outlets (asset-light global expansion) 42 franchised units open by end of 2030 €45,000 one-off franchise fee · 6% royalty on gross sales Backed by United Franchise Group infrastructure — training, site selection, supply chain Cumulative franchise cash flow: €4.5M Why join LuxFF? "I believe joining LuxFF will help us gain greater visibility within Luxembourg's institutional network for the Maestri brand. At the same time, we hope to contribute by sharing our expertise with newcomers — helping them understand how crucial it is to truly know your market, listen to your customers, and never stop growing your knowledge, fueled by curiosity and passion." Welcome to LuxFF, Maestri della Pasta! Luxembourg Franchise Federation